Superbowl is a game that is always eagerly awaited each year, particularly by citizens of the United States. It is known as the championship final football clash that sees the winners of two conferences for the championship of the NFL. It is the most watched sporting event in the United States. The Super Bowl is a major event in American television and super bowl 2012 on the internet. Audience surveys show that the game saves considerable market shares, between 40 and 60%. Of the ten best audiences of all ages in the United States, half of them occurred during the Super Bowls. This enthusiasm is partly explained by the fact that it is the only professional league whose final is played in one piece, unlike the NBA, the NHL and MLB, where the best team is referred to the term at least four parts.  With viewing figures of this level, the cost of advertising is through the roof.  

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